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Hey, Don't Keep Us A Secret

How Do Advertising Sponsorship's Work?

A sponsor is an advertiser that supports a business or individual in return for promoting its services or products through the entity being sponsored.         In this case,


Sponsorship's can help support virtually every type of business, from an amateur blog to a professional athlete.


Sponsoring a person or company through your business can help associate your company with a positive image and gain you new customers.

Sponsorship Basics

A sponsor pays a business or individual to promote a brand. This sponsorship can be in the form of direct advertisements, such as when an athlete does a commercial for a shoe company and wears that company's shoes when he plays.             But sponsorship can also be more subtle. If you have a clothing company, for example, you might provide clothing with your logo on it to a local charity. It's generally more costly to sponsor a well-known person or brand.                                         A professional athlete, for example, will usually charge more to advertise your product than a little-known blogger.


Types of Sponsorship's

Almost every type of advertising is technically a sponsorship. When you buy a TV or radio commercial, you're sponsoring the show it is associated with, and when you purchase a billboard, you're sponsoring the billboard company. Athletes at all levels sometimes seek sponsorships to receive additional money and provide exposure to a company or brand.                This type of sponsorship works, because it uses a respected brand -- such as a beloved athlete or widely admired charity,     to increase the visibility of your own brand.

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